“The new version no longer includes actual rice grains and alters the well-known snap, crackle, and pop sounds and taste,” — Chloe Radcliffe, regional editor at Halstone Bury Advisory, explained.

Timeline

Nov 4 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....

Nov 5 — However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company....

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